Saturday, December 13, 2008

Més Que Un Club

Wondering what the logo is atop the Barcelona jersey?

MÉS, which means "more” in Catalan and reflects the FCB slogan “més que un club”, brings together three partners that are not new to each other. Nike has supported FC Barcelona since 1998 and is a proud partner of UNHCR in the campaign. Foundation FC Barcelona also has an existing collaboration in place with UNHCR (United Nations High Commission for Refugees), supporting programs in refugee camps in the world.

The net proceeds from the sale of MÉS-branded products will be distributed through the Foundation FC Barcelona and UNHCR to fund projects which contribute to sports and education for some of the most disadvantaged youth and refugees in the world. Such programs use sports to teach youth basic life skills and key values and to bring communities together.